Filipino Lead the World in using Cellphone Features

November 30, 2009 Leave a comment

Synovate, a global market research firm, recently reported that, among 11 countries covered by the survey, Pinoys are the leading users of cellphone features!

This is definitely a step up from our other record: The world’s heaviest senders of SMS or text messages.

According to the survey results (with 8,000 global respondents), 87 percent of Filipinos with mobile phones use the phone’s alarm clock vs. the global average of just 67 percent. 63 percent of Filipinos, on the other hand, regularly play games, 48% listen to or download music, 44 percent watch video clips on the phone, and 13 percent watch TV (vs. global average of 5%).

Shared Carol Sarthou, Synovate Philippines’ Managing Director,

“It’s part of the national psyche to love social connections, music and entertainment. How the Filipino love affair with the mobile is different compared to developing nations is that, in many cases, a mobile is all people have. […]

It’s the only way they can listen to music, the only way they can play games and the only way they can communicate from afar. Many Filipinos use this instead of the Internet and computers and it’s not surprising that it has become such a multi-purpose, multi-tasking tool. […]

Interestingly, Synovate found out that 47 percent of Filipino respondents think that a cellphone would be harder to replace than a wallet or purse when lost. Carol Sarthou explained,

The connection to other people stops when the phone is lost. It’s a storehouse for photos and videos, but most vital are contact details. Filipinos seek constant connection.”

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Gadgets that can be Recycled

CD/DVD Recycling Facts


  • A cd/dvd is considered a class 7 recyclable plastic
  • To manufacture a pound of plastic (30 CDs per pound), it requires 300 cubic feet of natural gas, 2 cups of crude oil and 24 gallons of water
  • It is estimated that AOL alone has distributed more than 2 billion CDs. That is the natural gas equivalent of heating 200,000 homes for 1 year
  • It is estimated that it will take over 1 million years for a CD to completely decompose in a landfill

Hard Drive
Recycling Facts


  • Each hard drive contains over one pound of recyclable aluminum
  • Recycling one hard drive saves enough energy to:
    • light a 100 watt bulb for 134 hours, or
    • run your television for 102 hours or
    • the energy equivalent of 1.5 gallons of gasoline
  • Recycling aluminum is 95% more energy efficient than producing aluminum from ore
  • Recycling aluminum results in 95% less air pollution and 97% less water pollution than producing aluminum from ore

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