Home > Uncategorized > Filipino Lead the World in using Cellphone Features

Filipino Lead the World in using Cellphone Features

Synovate, a global market research firm, recently reported that, among 11 countries covered by the survey, Pinoys are the leading users of cellphone features!

This is definitely a step up from our other record: The world’s heaviest senders of SMS or text messages.

According to the survey results (with 8,000 global respondents), 87 percent of Filipinos with mobile phones use the phone’s alarm clock vs. the global average of just 67 percent. 63 percent of Filipinos, on the other hand, regularly play games, 48% listen to or download music, 44 percent watch video clips on the phone, and 13 percent watch TV (vs. global average of 5%).

Shared Carol Sarthou, Synovate Philippines’ Managing Director,

“It’s part of the national psyche to love social connections, music and entertainment. How the Filipino love affair with the mobile is different compared to developing nations is that, in many cases, a mobile is all people have. […]

It’s the only way they can listen to music, the only way they can play games and the only way they can communicate from afar. Many Filipinos use this instead of the Internet and computers and it’s not surprising that it has become such a multi-purpose, multi-tasking tool. […]

Interestingly, Synovate found out that 47 percent of Filipino respondents think that a cellphone would be harder to replace than a wallet or purse when lost. Carol Sarthou explained,

The connection to other people stops when the phone is lost. It’s a storehouse for photos and videos, but most vital are contact details. Filipinos seek constant connection.”


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